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Stop Googling things on your phone when people talk marketing.
Design
Design Trends: 2020 and Beyond

Design trends come and go — but given the rate our technology and aesthetic styles have transmuted, design trends have also been changing more rapidly than ever before. 2020 made clear that digital marketing is […]

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Digital Marketing
How to write really good content for LinkedIn

Unlike Facebook and Twitter, LinkedIn is tailored towards businesses and the people who inhabit the corporate space and this demands a different tone, compared to other platforms. Content on LinkedIn is generally more professional in […]

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why remarketing is an ecommerce sales booster
Marketing
Why Remarketing Boosts Ecommerce Sales

Remarketing is a simple, yet powerful tool. In layman’s terms, remarketing shows your ads to people who have already visited your site. This makes it not only time saving but cost-effective too. Instead of casting […]

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webinar tips
Marketing
10 Tips for Profitable Webinars in 2020

Webinars are an extremely cost-effective yet dependable tool in your marketing arsenal to generate leads. Marketers can measure the success of their efforts and audiences enjoy the depth and engaging nature of webinars. Webinars also […]

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Marketing
A Beginner’s Guide to Virtual Events

For the past few weeks, businesses have cancelled or indefinitely postponed all scheduled events. We believe this will severely hurt their annual goals. A more strategic way to uphold their goals is to leverage technology […]

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Digital Strategy Tech
SEO For Video

Video! It’s! The! Next! Big! Thing! And it’s GREAT that you’re incorporating it into your content marketing strategy. (Wait, you don’t have a content strategy? Here, this will help.) Once you’ve produced that emotive, hilarious, […]

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Strategy
2020 Guide to SEO Keyword Research

Help! Google keeps updating. Are keywords still a thing? How do I SEO in 2020? Google Bert? Like Bert and Ernie from Sesame Street?   Don’t worry. The latest Google update has actually made it […]

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Marketing
A Brief History of Marketing

In honour of the new decade, we’ve taken a look back at the evolution of marketing, how it got to to the current state, and where it might go from here. Birth of Modern Marketing […]

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core marketing components
Digital Marketing Marketing Tips
10 Core Components of Modern Marketing

Efficient business is all about outsourcing what isn’t your specialty. For many businesses, the tasks they usually want to get rid of are usually related to marketing (unless your business is marketing). It’s frustrating sinking […]

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image of a rustic toolkit
Tech
Our Web Development Toolkit

Working in tech often means your capabilities are defined by your tools. Luckily, browser apps becoming more complicated and demanding, there are more versatile and powerful tools being developed to keep up. Publishing a list […]

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Branding Design
How to Use Colour Psychology in Marketing

What is colour psychology? Colour psychology is a branch of behavioural science that looks at how colour affects the brain. Colours exert a surprisingly strong influence over our behaviour. How many times have you been […]

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Marketing Tips Social Media Marketing
How to do Marketing on TikTok

Do you have a TikTok marketing strategy – and if not, should you? TikTok is the latest social media app to blow up, with over a billion downloads since its launch in 2017. With that […]

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Strategy
The B2B Buyer Journey Has Evolved

The sales funnel is dead. Long live the funnel. Using the old sales funnel model to inform your marketing will inevitably produce a strategy that doesn’t provide your customers with what they need to whip […]

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Marketing Tips Strategy
How to Attract the New Breed of B2B Buyer

Millennials. They’re everywhere. A Millennial wrote this very blog. A Millennial might be sitting next to you right now. You might be one yourself. They’re also slowly becoming the dominant force in business—Google research discovered […]

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Marketing Tips Strategy
Why Account-Based Marketing is The Future

Account-based marketing (ABM) has quickly become one of the  most valuable and lasting trends to enter the lead generation sphere. Rather than trying to capture a large audience and then filter low quality leads out, […]

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Marketing Tips Strategy
Outbound vs Inbound Marketing

Broadly speaking, all your marketing activities, including email marketing, account based marketing, social media activities, even brand awareness – will fall into the categories of either inbound or outbound marketing. Knowing the difference between these […]

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Marketing Tips Strategy
7 Easy Steps to Successful Email Marketing

Email is the primary form of business communication. Despite the popularity of social media, you’re forever at the mercy of their changeable regulations and algorithms. With email marketing, you own your list. Plus, 9 out […]

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Marketing Tips Strategy
5 Aspects of B2B Marketing You Can’t Ignore

B2B buyers almost always make decisions in consultation with colleagues, and often spend hours seeking reliable, informative content about their purchase before reaching out to a sales person. When the pressure is on, buyers prefer […]

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Marketing Tips Tech
Data is The Foundation of B2B Marketing

What is Data Driven Marketing? You’ve probably heard the phrase floating around. But what does it really mean? Essentially, it’s using cold, hard, figures to shape your marketing campaigns. You might think you know what […]

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Branding Marketing Tips
How to Measure Brand Awareness?

In a recent survey by the Content Marketing Institute, 89 per cent of marketing managers said that building brand awareness was their primary goal. What is brand awareness and why should you measure it? Good […]

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Strategy Tech
How AI is Changing Digital Marketing

According to Salesforce, Artificial Intelligence (AI) in customer relationship management and digital marketing is expected to increase global business revenue by $1.1 trillion by 2021. It’s slowly taking over the marketing world – well, not […]

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Tech
How to Leverage AR and VR

The global market for augmented reality (AR) technology and applications is expected to increase from $17.8 billion in 2018 to $215 billion in 2021, according to Statista. Virtual reality (VR) technology is on a similar […]

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Branding Marketing Tips Social Media Marketing
Instagram Stories For Event Marketing

Social media marketing is tricky. The algorithms are constantly changing, and usually not in the favour of organic marketing material. When it comes to marketing an event, social media can be one of your most […]

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Business Marketing Tips Strategy
How A/B Testing Can Help

We are consumed by huge amounts of data every single day. Yes, we meant to say ‘we are consumed’ rather than ‘we consume.’ We’re exposed to over 3,000 ads every single day, each one demanding […]

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Marketing Tips
How to Measure Social Media ROI

No matter what size, scale, or industry you’re in, social media is a powerful platform to engage with and gather insights about your customers. But just how powerful is it for your business—and how do […]

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Business
Iconic Duo of Sales and Marketing

Sales and marketing – name a more iconic duo. Getting your sales and marketing teams to work together can feel like trying to mix oil and water. But when they do, they become a formidable […]

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