Marketing

Don’t Cancel Your Events, Take Them Online

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Damn! This year has been rough, and we’re only a few months in. Social distancing and self-isolation have become the norm, leading to the door being slammed on business events, trade shows and conferences.

But what if there was some magical device that could allow you to continue with business as usual? Well, lucky for us, we live in an age where it exists. Keep your events rolling and the money flowing with webinars.

Let’s explore how webinars can help educate your clients and deliver a great experience along the way.

Convenience for you and your clients

You have the opportunity to talk directly to your audience in the comfort of your own surroundings and do so at your own pace as well as format.

The opportunities are endless, with many preferring the relaxed and engaging experience that a webinar can facilitate, leading to stronger leads.

73% of B2B sales leaders and marketers consider webinars to be amongst the best ways to generate quality leads, and 79% of consumers are willing to register and share their information to opt-in to one.

What do you want to achieve from your webinar?

Think about what you’d like to achieve from a webinar and how it will fit into your overall marketing strategy.

Learn what will help your clients in their business, and find solutions that you can cover in a webinar that will give them gold nuggets that they may not have thought of before, and isn’t common knowledge that you can find on Google.

To do this, you really need to understand your client and what drives them – this is an insight that you will have to research yourself. It’s all about steering them in the right direction to maximise their success and you as a thought leader.

Once you know that key insight which you feel your client is missing and you can deliver, it’s time to start organising your webinar.

Here are a few tips to get you on the right track:

  1. Content creation
  2. Creation of both the webinar content and also the supporting materials to raise awareness, showcase and finally promote the Webinar.

  3. Content amplification
  4. Deciding channels to utilise for your content promotion efforts and the budget to allocate for advertising.

  5. Set up funnel
  6. Making sure your landing page, email invitation and campaign schedule are in place. Fine-tune your funnel for maximum conversion rates, CPC, CTR, etc.

  7. Post webinar nurturing campaign
  8. Sending out post webinar emails. Gathering lead scoring metrics to follow-up with nurture sequence. Creating final reports and modifying the landing page to include recorded content, transcripts and slides.

We hope you enjoyed this article, but this is just a taste. Download our ‘Kickass Webinars’ guide and contact the Pounce Team today, so we can set you up for webinar glory!

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