...AND THE POTENTIAL LONG TERM IMPACT ON DIGITAL Advertising
It’s the digital equivalent of fight night, and the contenders are two heavy weights of the ad world. So grab your popcorn, and get comfortable.
In one corner we have Apple. In the other corner we have Facebook. With the recent iOS 14 update, Facebook aimed a swift kick at Apple. Right where it hurts. (The wallet).
To set the scene:
Facebook has been employing increasingly sophisticated intelligent trackers to follow us around the web. A marketers dream, they allow us (yes, us too) to track target audience activity, learn from this data, and use it as a tool for targeted marketing and advertising activity. With pinpoint accuracy.
But the Facebook’s iOS 14 update means no more trackers without every user's fully informed conscious consent. The main impact of this update is that it presents a new additional layer of privacy protection, and a huge obstacle for advertisers who relied heavily on that data.