|Logo Design||Brand Guidelines|
|Branded Stationery||Office Fit Out Designs|
|Original Art||Art Direction|
|Graphic Design||UX Research|
In collaboration with stakeholders at Redback, Pounce Marketing delivered an end-to-end brand reconceptualisation: from logos to colour palettes to stationery and even wall art for the office. Nearly every element of the brand’s look and feel was readjusted to better reflect Redback’s position as a company.
Pounce worked alongside the executive team to determine the precise vision that Redback wanted to present. Following up with UX research, we consolidated the core elements of each of the three websites into a single, responsive digital presence.
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