Remarketing is a simple, yet powerful tool.
In layman’s terms, remarketing shows your ads to people who have already visited your site. This makes it not only time saving but cost-effective too. Instead of casting your net out into the ocean, remarketing allows you to drop your line into a smaller pond of hungry fish you know are already interested in your bait. This makes your advertising easier and more efficient, saving you time and money to spend on other aspects of your business.
Think about it this way: remarketing directly targets leads that have already begun their journey down your sales funnel and are much more likely to buy. Effective remarketing could essentially have you spending less and making more in the long run.
So if you want to know how you can use remarketing to secure eCommerce sales, you’ve come to the right place.
Why remarketing works for eCommerce
Say you’re a customer: you’re thinking about buying a product you’ve never purchased before so you conduct a little market research.
You find the two leading sellers in the industry and browse their sites. Two weeks pass, in this time you’ve seen advertisements from one seller, received email marketing from an abandoned cart on that seller’s site, and come across the seller’s sponsored social posts. You’re now ready to buy and the decision is a no brainer! You have been engaged and nurtured by one seller and haven’t heard a peep from the other.
This is why developing a remarketing strategy is so crucial. It enables you to boost sales by filtering your most promising leads and allows your marketing campaigns to stay relevant and adaptable.
The different types of remarketing
Standard remarketing simply shows your ads to people who have viewed your site before. While it is no less effective, it can’t target based on specific behaviours on your site.
That’s where dynamic remarketing comes into play. This strategy allows you to target audiences based on what products they viewed or terms searched for on your site. This results in a much more targeted and effective outcome.
When it comes to effective advertising, you want to reach as many people as possible, without losing authenticity. Facebook’s Remarketing allows you to do this through its custom audience lists.
- Create specific audience groups with specific needs and interests.
- Show multiple ads at a time to different groups. This way you can reach your full potential audience and still cater to their differences.
When and how to remarket
When it comes to implementing there is no one size fits all. Remarketing allows you to be creative, so it’s important that you know your options and how you can craft a tailor-made strategy with touchpoints that are right for your business.
The whole tone or narrative of your remarketing campaign should be about nurturing potential leads. This shows that your brand is paying attention to its customers and audiences. Ensure your communication makes use of original clever copy and design in order to make customers feel inclined and comfortable to continue down your sales funnel.
We’ve all done the online shop that never actually made it past checkout. Abandoned carts can be frustrating but they can also be harnessed as a powerful remarketing tool. Seeing what items are being abandoned and how often, you can directly yet gently remind customers of the products they have previously considered buying. If you’ve captured the customer’s email data, this is the perfect opportunity to get in touch. Within a couple of hours of someone leaving your site, send them a retargeted reminder.
We miss you!
This is an effective way to get people back on your site. It shows that your business is switched on, responsive, and ready to cater to customer needs. It’s another great opportunity to use email as a way to communicate. It’s also a great way to showcase your brand identity and values by putting your own spin on the message.
The power of peripherals
Having personalised product or service banners allows you to retarget customers in their peripherals. This means while in other apps, sites, and browsers your potential customers can be shown ads highlighting products they have previously viewed. As long as your ads are in their peripherals, the easier it is for them to return to you.
The value of loyalty
And don’t forget, it’s important to retarget people who have completed purchases with product recommendations, exclusive offers and sneak-peek communications post-purchase too. It will keep them interested and engaged with your brand long-term.
Ready to remarket? Download our comprehensive ebook for insider tips on how to implement successful remarketing campaigns today!