COLOUR PSYCHOLOGY IN MARKETING

PLUS, INSIGHTS INTO THE HOTTEST 2021 COLOUR TRENDS

AN EASYGuide

TO COLOUR PSYCHOLOGY

Colour psychology in Marketing is a branch of behavioural science that looks at how colour affects our behaviour and decision making. From a marketing perspective, colours influence people by directing our eyes where to look, what to do, how to feel and how to interpret something. Ever wonder why brands like Virgin use red? Or why Hertz uses yellow in their branding?

Check out our infographic guide to learn more.

When it comes to choosing colours it is important to understand the theory behind it and how to execute it effectively. Don’t pick a colour because it looks nice.

Choose a colour because it’ll help your business achieve its goals. Interested in how colour can make a difference in your business? Get in touch today!

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