HOW TO DEVELOP A CONTENT MARKETING STRATEGY
Includes bonus template for your Content Plan!
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We live in the relationship age, and now more than ever, marketing is like dating.
Imagine you meet someone online. You’re curious about whether you’re a good match. So you check out their social media. You check out how they interact with people online. You get a feel for their values and beliefs, and whether they align with your own. Then, and only then, do you decide whether to take the next step.
A comprehensive content strategy means when your potential clients and customers go digging (and they will), they find a consistent presence with strong values and messaging.
- Develop a Brand Personality & Tone of Voice
- Align business goals to marketing objectives
- Create Buyer Personas
- Map content to customer Journeys
- How to identify the right topics
- How to distribute and amplify your content
We’ve even given you the Content Planner template that we created for ourselves, so you truly have everything you need.