THE MAVERICK MARKETER'S INFOGRAPHIC GUIDE TO GAMIFICATION
WHAT IT IS & HOW IT CAN Work FOR YOU
At this point, there’s no space on the playing field for underperforming marketing campaigns.
Competition is tight and your opponents are looking fierce as they bear down on your company’s Market share. If you’re going to keep your head above water, it’s time to make a splash.
Dive deep and go beyond the average with the latest tech trend to gain serious traction: Gamification.
As a marketing tool gamification hits the spot in terms of extended reach for hard to capture online consumers, boosting engagement, sales and brand recognition, and customer data collection for repeat business.
Get the guide today and use it to present your own creative gaming idea to the sales, recruitment or marketing teams in your orbit. We’ll be here ready & waiting to build it when you’re ready.
For hard evidence check out the gamification and social media campaign M&M launched to spread the word about the new pretzel-flavoured addition to the family. The now-viral game challenged followers to find a mini “pretzel guy” hidden among the other colourful M&Ms and had received a phenomenal 25,000 likes, 6,000 shares, and 10,000 comments by the end of the campaign.
See also My Starbucks Rewards, a gamified loyalty program that increases customer engagement and ensures repeat business from members through smart incentives like free birthday coffees and free refills as customers. A clever way of using gamification to reinforce the idea that loyalty will be rewarded.
Pounce’s unofficial gamification expert Rahul says.
“By using gamification as a marketing tool, companies are able to increase engagement, siphon essential customer data, boost brand presence, generate referral marketing opportunities - and encourage repeat purchase at a fraction of the cost of traditional marketing techniques."