Here’s how you can drive growth with our SEO Handbook

Need SEO but don’t know where to start? Learn how to improve your search rankings with our easy-to-understand SEO Handbook, where we break down on-page, off-page and technical SEO.

Free SEO Handbook

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    How to use our Ultimate SEO Handbook

    We get it; SEO is confusing. It’s got so many aspects to keep track of and so many tiny technical things to optimise that it often gets thrown into the too-hard basket.

    It is, however, the most cost-effective long-term strategy for driving traffic to your website.

    So with that in mind, we created the Ultimate SEO Handbook to get you feeling comfortable navigating this aspect of the digital marketing landscape.

    In our free eBook, you’ll learn:

    • What a search engine is and what an SEO strategy can do for your business
    • How to implement the many aspects of On-Page SEO
    • See how Technical SEO impacts your Google rankings
    • Understand what Off-Page SEO is and how it can help

    Just drop your details into the form above, and you’ll get our SEO Handbook sent straight to your inbox. If you’re planning on doing your SEO yourself, this handbook will be an invaluable resource to you, and if you’re outsourcing it, this handbook will make sure you know what to look for and how to interpret what’s in the reports.

    If this whole SEO thing is proving to be a little too big and too complex, we’re here to help. The Pounce team can optimise your current copy, create new content to fill in the gaps, or put together a complete SEO strategy for you.

    In fact, you can get started right now with our free SEO audit. Get in touch to find out how to get started.

    The nitty-gritty of what’s inside our SEO Handbook


    On-Page SEO

    When it comes to On-Page SEO, you’ll learn how to write and structure copy to give your page the highest ranking possible. Our handbook will guide you through what to do and what not to do when it comes to :

    • Title tags
    • Meta descriptions
    • URLs
    • Headings and subheadings
    • Image names and alt texts

    Technical SEO


    While there are endless technical tweaks you can make to finesse your SEO efforts, we take you through the most important technical ones including:

    • Site speed
    • Responsive design
    • Structured data
    • Canonicalisation
    • Hreflang attribute
      …and more!

    Off-Page SEO


    Once you’ve done everything you can internally, it’s time to look elsewhere to put the finishing touches to your SEO strategy. You’ll learn about:

    • The importance of link building
    • How social media marketing ties into SEO
    • How brand mentions and reviews contribute to your ranking

    Don’t stress about SEO.

    Pounce is here to help with any questions you have. Just get in touch with us to find out more about our SEO offering, and how you can access an SEO audit for your business for free.